Why Hive Mind?

No man is an island,
Entire of itself,
Every man is a piece of the continent,
A part of the main.
If a clod be washed away by the sea,
Europe is the less.
As well as if a promontory were.
As well as if a manor of thy friend’s
Or of thine own were:
Any man’s death diminishes me,
Because I am involved in mankind,
And therefore never send to know for whom the bell tolls;
It tolls for thee.
John Donne (1572 – 1631)

The power of the Pack – so effectively articulated some 400 years ago by English poet John Donne – has never been more apparent than it is today. In a relatively short period of human history the Internet has fuelled our interconnectedness in a way Donne could scarcely imagine. Through the Internet we manage projects, raise funds, offer opinions, share news, seek ideas and plug in to collective anxieties, hopes and wisdom. Welcome to the ‘Hive Mind’, where WE is smarter than ME.

The traditional model of imparting knowledge – that of the ‘expert’ endowing passive recipients from on high – is increasingly irrelevant. Today, the collective intelligence of the swarm has all but replaced the singular authority. Of course, artists have recognized this since creative collaboration began – the troupe of storytellers; the ensemble of musicians and dancers – all have recognized that the sum is greater than the parts (no matter how amazing the ‘parts’ are).

We agree with John Donne. The Pack is where it’s at and Hive Mind is a plug-in that fires up when the swarm gathers. Catch the buzz.