Buzz (November 12, 2015): Engaging the community

You’ve created something special – an arts project or organization that’s really cool and you think others should know about it – now, how do you build BUZZ? Buzz is not just about selling tickets or getting people through the door, it’s also about capturing communities’ imaginations and getting them actively excited to be a part of what you are doing. At this gathering of the Hive on November 12, 2015, Seattle artists shared their diverse experiences of creating a ruckus about their arts projects and organizations.

Check out photos and videos from the event below! Notes, including key takeaways from the Hive’s unrecorded discussion, can be found here.

Legendary Pioneer Square gallerists Sam Davidson and Greg Kucera discuss the origin and subsequent history of Pioneer Square’s First Thursday Art Walk. Sam has 40+ years of experience in the fine arts sector and has produced more than 800 exhibitions, some of which have toured internationally. Greg Kucera is the owner and operator of Greg Kucera Gallery, Inc., which was established in 1983 and exhibits paintings, sculpture and prints by Northwest artists as well as nationally-known artists.

Klara Glosova is a Czech-born visual artist currently based in Seattle. She is a founder of NEPO House and a curator/organizer of NEPO 5k Don’t Run. Her work intertwines her personal history of political activism in Eastern Europe with her experience as an artist and mother and (above all) a curiosity and playfulness that extends to both concept and materials. Klara was awarded Seattle Magazine’s 2013 Spotlight Award, Seattle Art Museum’s 2014 Kayla Skinner Special Recognition Award, The New Foundation Fellowship and is nominated for 2015 Stranger Genius Award. In this presentation, she talks about what happens when you place the inside out, invite the outside in and generally do things backwards.


Yonnas Getahun builds bridges between Seattle’s art and tech hubs, hosting, and entertaining creatives while immersing himself in Seattle’s rich literary, visual arts and dance culture. Most recently he co-founded and launched,,, #CapHillPSA, curated “Touch Me: I Am Violent”, “and NW Film Forum’s “videOasis.” Yonnas brings brilliant minds together for events and collaborations that enrich the atmosphere and build community around local artists, musicians, writers, filmmakers and cultural institutions. Collect, which he co-founded with other community leaders, was named Best Arts Idea of 2015 by Seattle Weekly. He says of this talk, As someone who started with event organization I fully take on the responsibility of generating buzz for my endeavors. Where at first it felt like burdensome injected with playfulness, curiosity and creativity it has now become just as fulfilling as publishing a book of poetry, or as producing a show.” 


Tariqa Waters has lived and worked in Washington DC, Sicily, and Atlanta before relocating with her family to Seattle in 2012. She approaches her art with an attitude where nothing is taboo and goes out of her way to be both confrontational and comical. Waters runs a gallery/art space in Pioneer Square called, Martyr Sauce that is simply described as subversive, blasphemous, iconoclastic fun. In addressing what she’s been able to accomplish with generating buzz and press opportunities for Martyr Sauce, Tariqa shares the importance of recognizing the positive aspects of limitations and making the most of what you’ve got available to work with.


Moderator: Nancy Guppy
Nancy Guppy is the producer and host of Seattle Channel’s “Art Zone with Nancy Guppy.” She grew up in Seattle and, with the exception of a three-year stint in Los Angeles, has lived in the city her entire life. Before creating arts programming for the Seattle Channel, Nancy spent 10 years as a writer/performer/producer on KING TV’s late night comedy show, Almost Live!.